Image courtesy of twobee at FreeDigitalPhotos.net

Image courtesy of twobee at FreeDigitalPhotos.net

Redfish’s Favorite Tech Trend Prognostications


Mobile trends, Recruiting trends, Marketing trends, Health Trends, … Here’s the Top 9 Trends that Redfish Technology “likes” from many illustrious forecasters! Enjoy!


1. HR Technology: Social Media And Continuous Learning Continues To Grow In Significance – Source: Forbes.com

7 Hottest Trends In HR Technology” by Meghan M. Biro

Social media is one area that has lived up to its hype. It’s an amazing talent management, branding and employee engagement tool. For example – by creating a 3-dimensional profile of an applicant (Google the person’s name-Wink), talent simply leaps out. People’s quirks, interesting detours, offbeat skills all come to life as we learn more about people’s personalities and “real lives”. As do certain negatives like rigid ideology, or a tendency to be snarky or combative. Within an organization, social media, social learning and big data are an unparalleled communication and cohesion tool if understood and utilized correctly.


2. Recruiting Will Look More and More Like Marketing – Source: ERE.net

4 Trends to Watch for in 2014” by Melissa Bailey

Deep down, executives know they should be deliberately managing their employer brand — but don’t make the time to do it! Employer branding always seems to fall into the “important but not urgent” category, since recruiters are encouraged to focus on activities that yield more immediate results. In a recent meeting with a client, I asked them what their priorities were, and their response was “to hire 18 engineers.”  This is a very clear target – when they accomplish it, there will be pats on the back and objectives ticked off. However, focusing on short-term hiring goals won’t make recruiters jobs easier in the long run: they will have just as much work to do when they need to hire engineers next year.

2014 will be the year that chief human resource officers make a strong move from recruitment to attraction. This could pose a challenge for some organizations, since it requires a different skillset and a new approach to recruiting. Rather than simply filling roles each year, companies will need to devote more resources to set themselves up for long-term success, such as defining messages and communication strategies that generate potential candidates’ interest. They will also need to learn to separate their employer brand from their employer value proposition. While these terms are currently used interchangeably, this is a mistake. The employer brand is a translation of the EVP into a message that resonates with the designated target group, and may have different iterations depending on the audience. How will organizations know what resonates? 


3.  Augmented Nutrition – Source: Mashable.com

5 Health Tech Trends to Watch in 2014” by Leyl Master Black

Of course, if you want to fit into the latest smart fashion, you might need to keep better tabs on what you’re eating. We’ve already seen popular apps such as Fooducate make things easy by letting you scan the barcodes on packaged foods to gather nutrition data. In 2014, we’ll see new technologies that take even more of the guesswork out of counting calories.

For example, the AIRO wristband — launching in the fall of 2014 — will be able to track automatically both the calories you consume and the quality of your meals. With a built-in spectrometer, AIRO uses different wavelengths of light to detect nutrients released into the bloodstream as they are broken down during and after your meals.

But it’s not just about calories — what about tracking for pesticides, GMOs and allergens?

TellSpec is developing a handheld device that can scan and analyze the chemical composition of any food, so you know the real ingredients before you buy or eat it. Worried there might be gluten in a dish? Soon you’ll be able to run the TellSpec device over your plate and get an instant reading on your smart phone.


4. Smartphones and Beacon-Based Sensors Become a Very Big Deal – Source: PCMag.com

My Top Tech Trends for 2014” by Tim Bajarin

2014 will be the year Bluetooth Low Energy beacons take off. Potential use cases include placing them around ball parks so they can communicate with smartphones and tablets to give you related info about game stats, deals from concession stands, and coupons for discounts on branded clothing. They could also be used in stores so that as you pass an endcap with a beacon on it, it sends a message to your smartphone announcing a deal on the products that expires within 30 minutes. Apple is leading the charge in this space with its iBeacon technology but Microsoft and Google are also working on similar programs. Bluetooth Low Energy radios integrated into beacons and smart devices will start taking off next year.


5. Mobile money will continue to grow — as will ‘mAgri’- Source: Venture Beat re Juniper Research

Top 10 tech trends for 2014: Wearables, 3D printers, mobile money, and more” by John Koetsier

Mobile money is enabling banking and financing systems in the developing world via mobile wallets, which should continue to grow both there and in developing countries. And as mobile grows in Africa and Asia, so will the provision of data, including data on better crop management, yield, and product tracking.

See the latest data on how mobile penetration in Africa is reaching 80 percent and how African companies are using mobile payment solutions like mPesa.


6. Ouya and other ‘microconsoles’ will disrupt home gaming – Source: Venture Beat re Juniper Research

Top 10 tech trends for 2014: Wearables, 3D printers, mobile money, and more” by John Koetsier

The PlayStation 4 and Xbox One may have captured all the recent headlines about gaming systems, but Ouya is only 20 percent of the cost of the latest Xbox. As such it — and other cheap interlopers like the GameStick — pose a threat at the low end of the market, while other computer-based gaming systems pose a threat at the high end.

See how Microsoft is turning the Xbox One into the center of your digital home and which of the two megaconsoles is likely to win. And why some feel the Ouya is a better buy.


7. Amazon and Google will start a war for the cloud – Source: Insider.com

9 Tech Trends That Will Make Someone Billions Of Dollars Next Year” by Julie Bort

Cloud computing is also going to get increasingly specialized, with more cloud services for specific industries. IDC expects Amazon Web Services to lead the way with “an avalanche” of new services for developers and businesses in 2014. Google will step up and give Amazon a run for its money. Then all of the IT companies that did well in the pre-cloud era (like Cisco, EMC, HP, IBM, Microsoft, VMware) will step up and chase Amazon and Google with their clouds, too.


8. Digital experience delivery makes (or breaks) firms – Source: Forbes.com

Forrester: Top Technology Trends for 2014 And Beyond” by Peter High

Forrester makes the point that “A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.” The report points to a growing number of firms that have chosen a mobile-first approach, but then falling flat because “systems of record cannot keep up with engagement needs.” To a greater extent, customers’ impressions of a business are established through digital engagement forcing businesses to recognize that “software is the brand.” Some CIOs are losing their influence over the decisions in these areas as digital experience agencies are engaged by chief marketing officers and chief technology officers to a greater extent than by chief information officers.


9. The PC Market Could Actually Grow in 2014 – Source: PCMag.com

My Top Tech Trends for 2014” by Tim Bajarin

We used to count desktops and laptops separately but combine them in final totals. For example we will sell about 300 million PCs in 2013. However, 67 percent of these are laptops and the rest are what we call PCs, which includes all-in-ones, desktops, and so on. Now there’s 2-in-1 devices and convertibles. Are they tablets with keyboards, or are they laptops with touch screens? At the moment most researchers are putting them in the laptop category. Since they have not been huge sellers yet, they have not had a dramatic impact on total PC sales in 2013. IDC now says overall PC sales will be down 10 percent this year over last year. I believe we will see a stronger uptick in 2-in-1 devices and convertibles and whatever Apple releases in a new design will probably also be counted as a laptop. If true, the overall market for PCs, especially laptops, should stabilize or possibly even grow in 2014.


What is the next big tech trend you see?



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