Like AdTech, Location Based Social (LBS) technology is all about pinpointing the right person at the right time, and exactly in the right location. And the LBS market is growing strongly, now in its third generation.
The emerging LBS services will be: retail/shopping, ambient intelligence, hyperlocal social, personal asset tracking, and Bluetooth enabled beacon applications. Expanded beyond navigation and dedicated applications to encapsulate a large range of general consumer and commercial services, ABI Research believes that the market is ready to truly support location based advertising efforts. In fact ABI forecasts a four-fold increase in revenues by 2019.
Here are just a few of the fun LBS companies out there and what they’re up to.
Place Pins, that Pinterest introduced recently which lets people pin their favorite travel destinations, local guides and locations. These pins can be ever further leveraged in conjunction with consumer-facing apps like FourSquare that can search local restaurants, cafes, wineries and other businesses by various criteria and show you which ones your social connections have checked in at. Cross-checking your foursquare selections with Yelp reviews add an added level of information.
Tailored to you specifically at the moment you are in a location is even more exciting. Estimote makes tiny sensors to place in any physical location, such as a retail store. App users then benefit from personalized micro-location based notifications and actions when they walk into the venue. Shopkick uses presence technology and a small speaker that communicates with your cell phone via audio. This app creates foot traffic and provides an interactive experience from bargains to tailored consumer information.
A recent TripAdvisor survey shows that nearly 40% of U.S. respondents have planned trips using mobile devices and 60% have downloaded travel apps. “Whether it is finding the perfect museum or restaurant, booking a hotel or a flight, or sharing advice, it is clear that travelers around the world now rely on their smartphones and other mobile devices to plan and have better trips,” said Mike Putnam, director of mobile product for TripAdvisor.
Flywheel has created an innovative mobile solution to an age-old, real-world problem: sourcing readily available, reliable and reasonably priced rides in busy urban environments. The company’s E-hailing app for iPhones and Android smartphones that lets you hail a cab, watch as your cab approaches, and pay for your cab ride using your smartphone. Redfish Technology uses this religiously in the Bay Area.
Social / Dating:
Momo is a big player internationally, originating in China and now moving into the U.S. space, the company has over 150 Million customers globally. Their free location-based services instant messaging application for smartphones makes it easy to chat up nearby strangers. Users may share images, location information, and audio media messages. The company offers both one-on-one chat and group chats are available over Wifi or 3G, on Android and iOS.
iHookup’s popular social dating app has entered the Top 30 as the 28th highest grossing social networking app in the USA in the Apple App Store. The Social Networking category currently has 21,925 apps so hitting the top thirty is pretty powerful! The company’s “proximity based” mobile social platform, like Momo, facilitates real connections, between real people, in real time. The app utilizes GPS and localized recommendations for dating, friends, groups and organizations to break through closed social cliques and expand them.
Career in LBS?
Want to work with the hot new technologies and companies that are shaping the emerging generation of location based services? Contact Redfish Technology! 208-788-8260
@Pinterest, @FourSquare, @Yelp, @Estimote, @Shopkick, @FlywheelNow, #Momo, @ihookupsocial