Director of Audience Development Digital Media
This exciting digital media company partnered with Redfish Technology to find a Director of Audience Development to focus on increasing website traffic, strengthening existing partnerships and improving visitor retention. This dynamic privately-held company is building a unique brand focused on an online community dedicated to love & relationships. The audience director is responsible for marketing brand, content, digital products and services and driving engagement. Priorities included: use of social media to attract and engage visitors/users, augmenting SEO/SEM, integrating analytics into decision making, managing internet advertising campaigns and content partnerships.
Redfish directly recruited Amy Labroo from her position in Online Development and eMarketing where she was responsible for strategic initiatives to increase social reach and user engagement, managing a team of business analysts, product managers and IT developers. Amy managed the launch of 16 websites and 20 brands, along with an associated newsletter and social media tools. Amy got her start as an SEO analyst; she has an MBA from Rutgers, as well as a Bachelors in English. She has excellent technical as well as management skills and was a perfect fit for the company culture and growth stage.
“Working with Joanna was a wonderful experience. She was so supportive and presented me with a variety of opportunities, thoroughly explained the position and prepped me for my interview. Unlike many recruiters I have worked with in the past, she wasn’t trying to sell me or the position. Instead, Joanna was focused on finding the RIGHT job match for me and also the right person for the company. She was always available for questions/calls and particularly great at follow-up and feedback. I am absolutely loving my current role.” – Amy Labroo
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