March 27, 2014

February 27, 2014

Tech Trends – Mobile Messaging Consolidation

Facebook’s Mega Purchase of WhatsApp for $16b + $3b in stock

WhatsAppening?

Facebook’s $19 billion acquisition of the 450 million-user WhatsApp makes the Instagram deal at $1 billion look like small peanuts. At approximately $40 per user that may be a pretty good buy, especially compared to pay-for-click adwords! And strategically this is better than any demographic targeting of the mobile / international / teen markets – the places Facebook wouldn’t otherwise reach so quickly even with free Facebook targeted ads! (more…)

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January 30, 2014

Five Digital Marketing Trends to Watch in 2014 from Redfish Technology

Image courtesy of twobee at FreeDigitalPhotos.net ID-100142632

Image courtesy of twobee at FreeDigitalPhotos.net

Digital marketing is the new black. It is everywhere.It’s moving, changing, morphing, penetrating, here is what to watch for in 2014.

1. 78% of CMOs Can’t be Wrong about Content!

The bulk of CMOs believe that custom content is the future of marketing.

Marketing has been departing from promotional sales information and further embracing the approach of delivering help and value to customers. The goal of engaging with prospects and the customer base is now predominantly content-centric.

As more brands take on the role of publisher and producer of branded content they are finding themselves becoming media companies. To feed the beast and continually produce content, the org chart needs more and more “editors” and “content __” roles. (more…)

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January 2, 2014

Tech Trends 2014 – Redfish’s Favorite Tech Trend Prognostications

#TechTrends2014

Image courtesy of twobee at FreeDigitalPhotos.net

Image courtesy of twobee at FreeDigitalPhotos.net

Redfish’s Favorite Tech Trend Prognostications

 

Mobile trends, Recruiting trends, Marketing trends, Health Trends, … Here’s the Top 9 Trends that Redfish Technology “likes” from many illustrious forecasters! Enjoy!

 

1. HR Technology: Social Media And Continuous Learning Continues To Grow In Significance – Source: Forbes.com

7 Hottest Trends In HR Technology” by Meghan M. Biro

Social media is one area that has lived up to its hype. It’s an amazing talent management, branding and employee engagement tool. For example – by creating a 3-dimensional profile of an applicant (Google the person’s name-Wink), talent simply leaps out. People’s quirks, interesting detours, offbeat skills all come to life as we learn more about people’s personalities and “real lives”. As do certain negatives like rigid ideology, or a tendency to be snarky or combative. Within an organization, social media, social learning and big data are an unparalleled communication and cohesion tool if understood and utilized correctly.

 

2. Recruiting Will Look More and More Like Marketing – Source: ERE.net

4 Trends to Watch for in 2014” by Melissa Bailey

Deep down, executives know they should be deliberately managing their employer brand — but don’t make the time to do it! Employer branding always seems to fall into the “important but not urgent” category, since recruiters are encouraged to focus on activities that yield more immediate results. In a recent meeting with a client, I asked them what their priorities were, and their response was “to hire 18 engineers.”  This is a very clear target – when they accomplish it, there will be pats on the back and objectives ticked off. However, focusing on short-term hiring goals won’t make recruiters jobs easier in the long run: they will have just as much work to do when they need to hire engineers next year. (more…)

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December 12, 2013

Tech Trends – The 5 to Watch from the Consumer Electronics Association

The 5 to Watch from the Consumer Electronics Association

Tech Trendsjohnny_automatic_robot

The Consumer Electronics Association (CEA) recently published its latest edition of the annual 5 Technology Trends to Watch. These are technology trends that are predicted to influence the consumer electronics industry in the future. Those key technology trends are: Internet of Things (IoT), driverless cars, digital health care, robotics, and the future of video distribution and consumption. (more…)

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