Facebook’s Mega Purchase of WhatsApp for $16b + $3b in stock
Facebook’s $19 billion acquisition of the 450 million-user WhatsApp makes the Instagram deal at $1 billion look like small peanuts. At approximately $40 per user that may be a pretty good buy, especially compared to pay-for-click adwords! And strategically this is better than any demographic targeting of the mobile / international / teen markets – the places Facebook wouldn’t otherwise reach so quickly even with free Facebook targeted ads! (more…)
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Redfish’s Favorite Tech Trend Prognostications
Mobile trends, Recruiting trends, Marketing trends, Health Trends, … Here’s the Top 9 Trends that Redfish Technology “likes” from many illustrious forecasters! Enjoy!
1. HR Technology: Social Media And Continuous Learning Continues To Grow In Significance – Source: Forbes.com
“7 Hottest Trends In HR Technology” by Meghan M. Biro
Social media is one area that has lived up to its hype. It’s an amazing talent management, branding and employee engagement tool. For example – by creating a 3-dimensional profile of an applicant (Google the person’s name-Wink), talent simply leaps out. People’s quirks, interesting detours, offbeat skills all come to life as we learn more about people’s personalities and “real lives”. As do certain negatives like rigid ideology, or a tendency to be snarky or combative. Within an organization, social media, social learning and big data are an unparalleled communication and cohesion tool if understood and utilized correctly.
2. Recruiting Will Look More and More Like Marketing – Source: ERE.net
“4 Trends to Watch for in 2014” by Melissa Bailey
Deep down, executives know they should be deliberately managing their employer brand — but don’t make the time to do it! Employer branding always seems to fall into the “important but not urgent” category, since recruiters are encouraged to focus on activities that yield more immediate results. In a recent meeting with a client, I asked them what their priorities were, and their response was “to hire 18 engineers.” This is a very clear target – when they accomplish it, there will be pats on the back and objectives ticked off. However, focusing on short-term hiring goals won’t make recruiters jobs easier in the long run: they will have just as much work to do when they need to hire engineers next year. (more…)
The 5 to Watch from the Consumer Electronics Association
The Consumer Electronics Association (CEA) recently published its latest edition of the annual 5 Technology Trends to Watch. These are technology trends that are predicted to influence the consumer electronics industry in the future. Those key technology trends are: Internet of Things (IoT), driverless cars, digital health care, robotics, and the future of video distribution and consumption. (more…)