May 17, 2012

Would You Pay 13% More for Clean Energy?

Would You Pay 13% More for Clean Energy?

On average, Americans are willing to pay 13 percent more for “clean” electricity, according to a new paper “Willingness to Pay and Political Support for a U.S. National Clean Energy Standard” by researchers at Yale and Harvard.

13 percent translates to $162 annually that Americans, on average, are willing to on top of their current electricity costs. People favor incurring the additional cost in order to support a National Clean Energy Standard (NCES) requiring that 80 percent of the energy be “clean,” or not derived from fossil fuels. (more…)

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