May 13, 2014

March 1, 2012

Tech Trends: Mobile Future in Focus – Annual ComScore Report

Tech Trends

Mobile Future in Focus

The Annual ComScore Report

“2011 was a pivotal year for the mobile industry, marked by the draComScore Websitematic rise of smartphones in the mainstream, the burgeoning of tablets and other web-enabled connected devices, and a cultural shift toward cross-platform digital media consumption. With mobile becoming an increasing part of comprehensive digital marketing strategies, it becomes more important than ever to understand how the current trends are shaping the mobile environment, with an eye to what lies ahead for 2012.”

 

The key findings of this report go to Smartphone adoption, the platform war, the surge in application usage, and the retail disruption of the technology.

 

Factoids:

  • Nearly 42% of U.S. mobile subscribers now user smartphones.
  • Mobile media usage has surpassed the 50% penetration mark.
  • Google Android has captured almost half of the U.S. smartphone market, Apple iOS has nearly 30%.
  • Mobile applications usage now equals mobile browsing; categories most accessed include health, retail, commerce-related categories such as electronic payments and auction sites.
  • More than 50% of U.S. smartphone users have done a mobile retail search while inside a store, nearly 20% of users scan barcodes, and 12.5% compared prices via their mobile in while in-store.
  • Mobile users accessing job listings has grown 74% in 2011 over 2010.
  • 77% more U.S. smartphone users accessed social networking or blog destinations via their mobile device year over year.
  • Tablets are taking fourth place in digital media consumption after TV, PCs, and smartphones.

 

Hiring in areas of digital media is exploding. Redfish is currently recruiting for many roles in application development and mobile sales and marketing positions. Mobile platform and digital media companies typically offer a dynamic, collaborative and fast-paced environment along with competitive salaries and benefits. Successful sales and marketing candidates typically come from a background in software, rich media technology, mobile solutions, or ad-serving technologies. Successful development candidates need expertise in: java/J2EE, Ajax, Ruby, Rails, Web Application Development, SQL, HTML, JSON, XML, JavaScript, CSS, EXT-JS or similar Web UI toolkits, and distributed application development.

Click here to access the complete ComScore report.

 

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December 2, 2011

Tech Trends: Hiring and Salaries Projected to Increase in 2012 by Major Research Firms.

Tech Trends

Hiring and Salaries Projected to Increase in 2012 by Major Research Firms.

 

The newly published Robert Half 2012 Technology Salary Guide provides projected average starting salary ranges for more than 70 IT positions and features the five mid- and senior-level tech professionals that are highest in demand. Mobile media is the main impetus for the highest growth technology, as smartphone use and tablet adoption continues to grow.

Average starting salaries for 2012 are predicted to go up over 2011 levels across the board. The Senior Management increases range from 3.0% to 3.9%, Applications Development functions between 2.0% for technical writers and 9.1% for mobile applications developers.

The tech industry paid an annual average wage of $86,800 in 2010, 93 percent more than the average private sector wage of $45,000 according to CyberStates 2011.

RHT forecasts that tech firms top hiring priorities (and starting salary ranges) in 2012 will be:

1. Systems Engineers ($70,250 – $102,000) and Networking Engineers ($75,000 – $107,750)

2. Developers ($70,000 – $111,000 for Software Developers)

3. Quality Assurance Professionals and Business Analysts ($71,750 – $103,250)

4. Data Warehousing ($88,000 135,750) and Business Intelligence Professionals ($87,750 – $123,500)

5. Security Professionals ($85,000 – $143,500)

Premiums are the norm in higher demand / higher cost of living areas, New York garners the highest premium at 41%, and San Francisco comes in second at a 35.5% upward variance.

Project Managers, Software Engineers, Java Developers, Business Analysts, Systems Administrators, Database Administrators, and Programmers are particularly in demand. Over the downturn engineering managers, computer hardware engineers, database administrators, and aerospace engineers, all managed to keep unemployment below five percent.

The TechServe Alliance monthly index shows that more than 7,000 IT jobs were added in October, an increase of 87,000 positions from October 2010, or 2.2 percent. That’s about 4.1 million IT jobs. “According to both data and the anecdotal reports of my member companies, demand for IT professionals in key skill sets remains strong,” said TechServe Alliance CEO Mark Roberts. According to the Brookings Institute, rising computer and electronic exports to Asia fueled that industry’s 7 percent job growth in the third quarter in Silicon Valley.

The positions the TechServe Alliance reports to be in the highest demand are:

1. Project Managers

2. Software Engineers

3. Java Developers

4. Business Analysts

5. Systems Administrators

6. Database Administrators

7. Programmers

 

Reference / Further Reading recommended by Redfish Technology

 

Robert Half Technology 2012 Salary Guide

TechServe Alliance IT Employment Index

Cyberstates 2011 Key National Findings

 

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September 1, 2011

January 12, 2011

Technology Trends This Year – Gartner Top 2011 Predictions

Technology Trends This Year  

Gartner’s Talking Technology Series features Daryl Plummer, Managing VP, in a discussion on the top IT predictions for 2011 and beyond. These top predictions are intended to set the stage of what is going to happen in the most interesting areas of Gartner’s research. The trends are towards a shifting in the way technology and IT organizations are employed by businesses, global economies and individuals. Here’s a quick and dirty list of the predictions: 

  • Online sabotage: A G20 nation’s critical infrastructure will be disrupted and damaged via the internet, by 2015. (more…)
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