June 26, 2014

Tech Trends: Location Based Services

 

Searching, Shopping, Traveling, Hailing a Cab, Making Friends, … there’s an App for that!LBS-Markers-on-Map

Like AdTech, Location Based Social (LBS) technology is all about pinpointing the right person at the right time, and exactly in the right location. And the LBS market is growing strongly, now in its third generation.

 

The emerging LBS services will be: retail/shopping, ambient intelligence, hyperlocal social, personal asset tracking, and Bluetooth enabled beacon applications. Expanded beyond navigation and dedicated applications to encapsulate a large range of general consumer and commercial services, ABI Research believes that the market is ready to truly support location based advertising efforts. In fact ABI forecasts a four-fold increase in revenues by 2019.

 

Here are just a few of the fun LBS companies out there and what they’re up to.

 

Local Business:

 

Place Pins, that Pinterest introduced recently which lets people pin their favorite travel destinations, local guides and locations. These pins can be ever further leveraged in conjunction with consumer-facing apps like FourSquare that can search local restaurants, cafes, wineries and other businesses by various criteria and show you which ones your social connections have checked in at. Cross-checking your foursquare selections with Yelp reviews add an added level of information.

 

Tailored to you specifically at the moment you are in a location is even more exciting. Estimote makes tiny sensors to place in any physical location, such as a retail store. App users then benefit from personalized micro-location based notifications and actions when they walk into the venue. Shopkick uses presence technology and a small speaker that communicates with your cell phone via audio. This app creates foot traffic and provides an interactive experience from bargains to tailored consumer information.

 

Travel/Tourist Options:

 

A recent TripAdvisor survey shows that nearly 40% of U.S. respondents have planned trips using mobile devices and 60% have downloaded travel apps. “Whether it is finding the perfect museum or restaurant, booking a hotel or a flight, or sharing advice, it is clear that travelers around the world now rely on their smartphones and other mobile devices to plan and have better trips,” said Mike Putnam, director of mobile product for TripAdvisor.

 

Flywheel has created an innovative mobile solution to an age-old, real-world problem: sourcing readily available, reliable and reasonably priced rides in busy urban environments. The company’s E-hailing app for iPhones and Android smartphones that lets you hail a cab, watch as your cab approaches, and pay for your cab ride using your smartphone. Redfish Technology uses this religiously in the Bay Area.

 

Social / Dating:

 

Momo is a big player internationally, originating in China and now moving into the U.S. space, the company has over 150 Million customers globally. Their free location-based services instant messaging application for smartphones makes it easy to chat up nearby strangers. Users may share images, location information, and audio media messages.  The company offers both one-on-one chat and group chats are available over Wifi or 3G, on Android and iOS.

 

iHookup’s popular social dating app has entered the Top 30 as the 28th highest grossing social networking app in the USA in the Apple App Store. The Social Networking category currently has 21,925 apps so hitting the top thirty is pretty powerful! The company’s “proximity based” mobile social platform, like Momo, facilitates real connections, between real people, in real time. The app utilizes GPS and localized recommendations for dating, friends, groups and organizations to break through closed social cliques and expand them.

 

Career in LBS?

 

Want to work with the hot new technologies and companies that are shaping the emerging generation of location based services? Contact Redfish Technology! 208-788-8260

 

@Pinterest, @FourSquare, @Yelp, @Estimote, @Shopkick, @FlywheelNow, #Momo, @ihookupsocial

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June 5, 2014

Tech Trends – AdTech Companies are Hot!

AdTech Companies are Hot!AdTech Companies are Hot!

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. With the massive migration to mobile, there’s a particular run on mobile adtech firms.

 

Adtech merger and acquisition activity was furious in 2011 (60 deals valued at a total of $4.5 billion according to investment bank Coady Diemar (more…)

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December 19, 2013

Recruiting Success Stories: Arun Wright, Customer Success Engineer – Gamification

Recruiting Success Stories

Arun-WrightFeatured Placement – Arun Wright

Customer Success Engineer – Gamification

 

Bunchball’s VP of Client Services tapped Redfish Technology when the team recently decided to hire a Customer Success Engineer. As the industry leader in gamification, Bunchball works with some of the largest consumer and B2B companies in the world. Jon Piggins, Tech Recruiter at Redfish, analyzed the company’s requirements and corporate culture and embarked on a search strategy. Jon targeted professionals with a highly technically mind paired with excellent communication skills who had a track record of working well with customers to get to the core needs and solve issues.

 

“Jon was a real pleasure to work with: He sought me out via LinkedIn for a specific opening, but was genuinely concerned that the opportunity was the right fit for me, and not just the other way around. He was able to understand and convey my unique combination of technical and client-facing skills, while being cognizant of the requirements I had for a new position. Jon is prompt, professional, and personable, and at the end of the day, he helped me land a new gig that was an improvement in every possible way from my previous position. Working with both Jon and Redfish was a pleasure, and I would certainly work with them again in the future.” – Arun Wright

 

 

Read Arun’s recruiting story on the Redfish site.

For more Featured Placements, see the Employer pages on the Redfish Website.

 

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July 30, 2013

June 4, 2013

Recruiting Priorities: Security, Mobile, Electric Vehicles Jobs 6-4-2013

2013-06-04-Priority-Jobs-WordleRecruiting Priorities: Security, Mobile, Electric Vehicles Jobs

Redfish Technology Tuesday Jobs Madness

 

This week our top recruiting priorities are in Security, Mobile, Electric Vehicles: Senior SW Engineer – Security Applications; Front End Engineer – Mobile Monetization Platform; Director, Business Value Consulting – Cloud-SaaS; Head of Digital Marketing – Disruptive Software; Electrical Engineer – Electric Vehicles; and (more…)

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