Why Should Employers Bother with Social Media?

Filed under: Best Practices, Employer, Hiring Strategies, Social Media

Company Social MediaWhy Should Employers Bother with Social Media?

 

By now your company probably has 3 or more social media accounts, and it has for some time. It is not always apparent why besides the fact that all your consultants and marketers said you should, and all your competitors do.

 

Metrics

Knowing what the right metrics are and how to measure success is another challenge. If Coca Cola has 91 million likes/followers on their Facebook/LinkedIn/Twitter page, and your competitor has 486: Which should be the benchmark for your company? And are views more important than click-throughs? According to AdAge, the correlation between that click and a conversion is virtually nonexistent. Ug, that’s no help! Read more »

Use Social Media to Make Yourself More Attractive in the Job Market. Part 2

Filed under: Job Search, Redfish Speaks, Social Media

Use Social Media to Make Yourself More Attractive in the Job Market

Part 2

Leah O'Flynn, Tech Recruiter

Leah O’Flynn, Tech Recruiter

By Leah O’Flynn Executive Recruiter & Team Manager, Tech Talent Division

 

Part one of this article focused on where you should spend your time making an online presence. Now that you know where to be, how do you make the most of your online presence?

 

Make the most of your social media in the job market –

 

As a recruiter, I look at social media pages to connect with people with the experience and skills I seek. Also, I use it to get an idea of who you are, what your personality is and if you will fit into a particular corporate culture. Employers and recruiters will find your profile more attractive if you follow some of this advice: Read more »

Use Social Media to Make Yourself More Attractive in the Job Market. Part 1

Filed under: Redfish Speaks, Social Media

Use Social Media to Make Yourself More Attractive in the Job Market

Leah O'Flynn, Tech Recruiter

Part 1

By Leah O’Flynn Executive Recruiter & Team Manager, Tech Talent Division

 

Recruiting tools have come a long way since the days of file cabinets and fax machines. Today’s tools are social media and cloud-based applicant tracking systems. Professionals can make themselves more attractive in the job market by maintaining an active and professional online presence in the places where employers, recruiters, and colleagues are looking to connect.

 

Part one of this article will focus on where you should focus your online presence. Part two will address optimization of your social media in a competitive job market. Read more »

Recruiting Trends for Job Seekers

Filed under: Best Practices, Candidate / Job Seeker, Career Building, Job Search, Resume, Social Media

Recruiting Trends

Career Text On A Gold Key With Black Background As Symbol Of New Job

The Top 10 Best Recruitment Practices coming out of one the ERE Conference Think Tank Sessions include recommendations to hiring managers and recruiters on finding and engaging candidates. Carl Kutsmode’s article is a good read, especially for those recruiting talent.

 

Recruiting Trends for Job Seekers

What about advice for passive and active job seekers? How can job seekers understand these recruiting trends and leverage them in their own career management?

 

The Top “Get Recruited” Practices for Job Seekers (in no particular order)

 

Be findable online

As a job seeker, passive or active, you should be managing your LinkedIn profile, GitHub account, and other relevant specialized professional (social) media sites to provide an up-to-date professional portrait of yourself. Use keywords and active descriptions of your accomplishments so that searches are accurately identifying you.

 

Be attractive

I don’t mean you should go get a make-over, but ditch the selfie you took with your smartphone in a cubicle with those fluorescent lights that shows both chins. Make your online profiles attractive by keeping active on these sites, posting new projects, articles, updates, you increase the chances of being seen and promote a picture of yourself as a dynamic professional in your field.

 

Reach out

Search out the companies you like the most and connect with them via LinkedIn, and other media. Don’t just hit ‘connect’: Make a comment on their latest PR or post. Tell them you want to connect because you are passionate about their sector. Name the other professionals you have a relationship with at the company to strengthen the connection. Try to reach out in a meaningful way, it will give more momentum to further discussion and make you stand out. Connect with various players at the company from managers to HR.

 

Return calls/emails

When recruiting is done seriously, it is a sales function – the point is to get results. If you are contacted by an external recruiter or an internal HR person, respond even if you aren’t looking for a change now. A few minutes of prompt courtesy now will earn you respect and preference in the future; a lack of response or rudeness could get you blacklisted. No one wants to waste your time, and they certainly don’t want to waste their own time and effort.

 

Hackathon/Hangout

For those companies that really thrill you, try participating in a company event such as a hackathon or hangout. Participate actively so that you can show your stuff and facilitate making meaningful connections with the people working there. It may or may not get you a job offer today, but it will multiply your connections and differentiate you.

 

Post your resume

LinkedIn is definitely the best place to be for professionals, but there are many places to be online. Your own website is a great way to present what you want how you want. GitHub is a great place for developers to strut their stuff. Job boards are a great way to be found. Posting your resume is a good indication you are interested in dialogue and opportunities and not just counting down the days to retire or cash in your equity and move to the tropics!

 

Network!

Ok, all the above qualifies as networking. But there’s also meetup.com, industry associations, trade shows, alumni groups, special interest associations, and many, many opportunities. It may take a little time trying out various opportunities to find the right feel and return on your time, so take a look and start trying out those you haven’t yet.

The Getting Hired Elevator Speech

Filed under: Candidate / Job Seeker, Career Building, Job Search, Redfish Speaks, Social Media

When is the last time you took an elevator?

optimistic young businesspeople on a white background

Some of you are rocking the views from your elevator ride! Some folks are taking the stairs wearing their activity tracker. Some folks have made successful careers in places where elevators are hard to find (yippee!), or where they stay in their fuzzy bunny slippers all day (ahhh). Whatever your case, do you have an elevator speech? Read more »

Social Recruiting – What You Need To Know

Filed under: Best Practices, Hiring Strategies, Recruiter / Recruiting, Redfish Speaks, Social Media, Talent Acquisition

Social Recruiting – What You Need To KnowSocial Recruiting – What You Need To Know

Buzz buzz buzz – Social Recruiting is all the buzz.

But is it more than a fashion trend to catch your attention? Will it really help you to hire? What do you really need to know about social recruiting?

 

So what is social recruiting?

 

It’s called having a conversation –

 

Social recruiting has been around since before there was a term called social recruiting. It’s basic human nature to talk about opportunities to your friends and people you like. And there’s an obvious head start in terms of cultural fit if you are reaching like-minded people through your network, so yes, social recruiting is an important way to acquire new talent. Read more »

10 Things You Need to Do In Your Job Search

Filed under: Candidate / Job Seeker, Job Search, Redfish Speaks, Social Media

Ten Things You Need to Do In Your Job Search

Ten Things You Need to Do In Your Job SearchDo you find yourself looking for a new career opportunity? Has it been a while? Here are ten things you should do in your job search.

1. Set aside time every day to perform your job searching activities.

An active job search requires dedication. How much time will it take? That depends on your situation and your motivation. If you are working, it may be only 30-60 minutes per day; if you are out of work and are motivated to find a job soon, then you should consider your job search a full-time activity.

2. Do Some Self-Assessment.

Take a good hard look at yourself. What are your best attributes? What are your least developed ones? Where do you excel? What do you bring to the table? What are you accomplishments?  Quantify these. This exercise is imperative for re-vamping your resume and preparing for interviews, but more importantly this type of self-assessment should allow you to take a fresh look at the kind of work and industries that you want to pursue. Read more »

Market Yourself by Creating Your Image and Telling Your Story

Filed under: Candidate / Job Seeker, Career Building, Job Search, Redfish Speaks, Social Media

Market Yourself by Creating Your Image and Telling Your Story

Anna Mathieu

Anna Mathieu, Marketing Communications

By Anna Mathieu, Marketing Communications Manager, Redfish Technology
 

As you start circulating your resume around for companies to see, keep in mind almost 40 percent of employers now search social networks when screening applicants, writes Forbes. Another 34 percent said they passed on a candidate because of content they found on the social media sites. These stats say you need to create an image, and be in control of it. Otherwise, the image people find of you online may not be the one you want.

 

Decide What Image You Want to Portray

 

The three questions to understanding the image you want, according to the Daily Muse in Forbes, include:

  • How do you affect the people around you?
  • Who benefits from what you do?
  • What actions do you take to generate that benefit? Read more »

High Employee Turnover Equals High Costs. Can You Afford to Ignore Your Online Reputation?

Filed under: Best Practices, Employer, Hiring Strategies, Social Media, Talent Acquisition, Talent Retention

High Employee Turnover Equals High Costs

Suprrise Face

Can You Afford to Ignore Your Online Reputation?

By Robert Teal, CCP, CBP

In today’s environment of ubiquitous social media, job seekers have unprecedented access to information about an organization’s workforce stability, turnover, and culture. As much as an out-of-work employee may need and want a job, many talented workers shy away from an employer with a poor workforce reputation.

Paul Shread, writing for Time’s Business and Money on March 01, 2013, stated, “Want to hire great employees and keep them happy? Make sure you have a good social media reputation.” Read more »

Recruiters Square Off to Settle the Redfish Office Squabble Once and For All in “The Run Off”

Filed under: PR / Company News, Recruiter / Recruiting, Social Media

Recruiters Square Off to Settle the Redfish Office Squabble Once and For All in “The Run Off”

The Run Off - One Recruiter Will Be Left Standing

The Run Off – One Recruiter Will Be Left Standing

Win a $100 Starbucks Gift Certificate

 

Eight days from today, the recruiters at Redfish will settle the office squabble once and for all. The Redfish debate “Who Can Run Farther” will be settled in “The Run Off”. Play on Redfish’s Facebook page to enter drawing for a $100 Starbucks gift certificate.

 

Office squabbles are common-place enough, but at Redfish Technology the squabblers are taking it to the street. In an all-out race to the finish, Greg Schreiner and Logan Knight, IT Recruiters, will face off to settle the question of who can run farther once and for all in “The Run Off” on March 22. The last man running will earn eternal bragging rights.

 

You can win! As the recruiters at Redfish Technology prepare a race to the finish, the public is invited to participate – the lucky winner will receive a $100 Starbucks gift certificate. Read more »