August 3, 2015

Why Should Employers Bother with Social Media?

Filed under: Best Practices,Employer,Hiring Strategies,Social Media — Tags: , , , , — Redfish Technology @ 6:33 AM

Company Social MediaWhy Should Employers Bother with Social Media?

 

By now your company probably has 3 or more social media accounts, and it has for some time. It is not always apparent why besides the fact that all your consultants and marketers said you should, and all your competitors do.

 

Metrics

Knowing what the right metrics are and how to measure success is another challenge. If Coca Cola has 91 million likes/followers on their Facebook/LinkedIn/Twitter page, and your competitor has 486: Which should be the benchmark for your company? And are views more important than click-throughs? According to AdAge, the correlation between that click and a conversion is virtually nonexistent. Ug, that’s no help! (more…)

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July 13, 2015

Use Social Media to Make Yourself More Attractive in the Job Market. Part 2

Use Social Media to Make Yourself More Attractive in the Job Market

Part 2

Leah O'Flynn, Tech Recruiter

Leah O’Flynn, Tech Recruiter

By Leah O’Flynn Executive Recruiter & Team Manager, Tech Talent Division

 

Part one of this article focused on where you should spend your time making an online presence. Now that you know where to be, how do you make the most of your online presence?

 

Make the most of your social media in the job market –

 

As a recruiter, I look at social media pages to connect with people with the experience and skills I seek. Also, I use it to get an idea of who you are, what your personality is and if you will fit into a particular corporate culture. Employers and recruiters will find your profile more attractive if you follow some of this advice: (more…)

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June 22, 2015

Use Social Media to Make Yourself More Attractive in the Job Market. Part 1

Use Social Media to Make Yourself More Attractive in the Job Market

Leah O'Flynn, Tech Recruiter

Part 1

By Leah O’Flynn Executive Recruiter & Team Manager, Tech Talent Division

 

Recruiting tools have come a long way since the days of file cabinets and fax machines. Today’s tools are social media and cloud-based applicant tracking systems. Professionals can make themselves more attractive in the job market by maintaining an active and professional online presence in the places where employers, recruiters, and colleagues are looking to connect.

 

Part one of this article will focus on where you should focus your online presence. Part two will address optimization of your social media in a competitive job market. (more…)

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November 17, 2014

Recruiting Trends for Job Seekers

Recruiting Trends

Career Text On A Gold Key With Black Background As Symbol Of New Job

The Top 10 Best Recruitment Practices coming out of one the ERE Conference Think Tank Sessions include recommendations to hiring managers and recruiters on finding and engaging candidates. Carl Kutsmode’s article is a good read, especially for those recruiting talent.

 

Recruiting Trends for Job Seekers

What about advice for passive and active job seekers? How can job seekers understand these recruiting trends and leverage them in their own career management?

 

The Top “Get Recruited” Practices for Job Seekers (in no particular order)

 

Be findable online

As a job seeker, passive or active, you should be managing your LinkedIn profile, GitHub account, and other relevant specialized professional (social) media sites to provide an up-to-date professional portrait of yourself. Use keywords and active descriptions of your accomplishments so that searches are accurately identifying you.

 

Be attractive

I don’t mean you should go get a make-over, but ditch the selfie you took with your smartphone in a cubicle with those fluorescent lights that shows both chins. Make your online profiles attractive by keeping active on these sites, posting new projects, articles, updates, you increase the chances of being seen and promote a picture of yourself as a dynamic professional in your field.

 

Reach out

Search out the companies you like the most and connect with them via LinkedIn, and other media. Don’t just hit ‘connect’: Make a comment on their latest PR or post. Tell them you want to connect because you are passionate about their sector. Name the other professionals you have a relationship with at the company to strengthen the connection. Try to reach out in a meaningful way, it will give more momentum to further discussion and make you stand out. Connect with various players at the company from managers to HR.

 

Return calls/emails

When recruiting is done seriously, it is a sales function – the point is to get results. If you are contacted by an external recruiter or an internal HR person, respond even if you aren’t looking for a change now. A few minutes of prompt courtesy now will earn you respect and preference in the future; a lack of response or rudeness could get you blacklisted. No one wants to waste your time, and they certainly don’t want to waste their own time and effort.

 

Hackathon/Hangout

For those companies that really thrill you, try participating in a company event such as a hackathon or hangout. Participate actively so that you can show your stuff and facilitate making meaningful connections with the people working there. It may or may not get you a job offer today, but it will multiply your connections and differentiate you.

 

Post your resume

LinkedIn is definitely the best place to be for professionals, but there are many places to be online. Your own website is a great way to present what you want how you want. GitHub is a great place for developers to strut their stuff. Job boards are a great way to be found. Posting your resume is a good indication you are interested in dialogue and opportunities and not just counting down the days to retire or cash in your equity and move to the tropics!

 

Network!

Ok, all the above qualifies as networking. But there’s also meetup.com, industry associations, trade shows, alumni groups, special interest associations, and many, many opportunities. It may take a little time trying out various opportunities to find the right feel and return on your time, so take a look and start trying out those you haven’t yet.

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September 22, 2014

The Getting Hired Elevator Speech

When is the last time you took an elevator?

optimistic young businesspeople on a white background

Some of you are rocking the views from your elevator ride! Some folks are taking the stairs wearing their activity tracker. Some folks have made successful careers in places where elevators are hard to find (yippee!), or where they stay in their fuzzy bunny slippers all day (ahhh). Whatever your case, do you have an elevator speech? (more…)

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