November 21, 2011

Building an Organizational Social Media Policy

Anna Mathieu

Anna Mathieu

Building an Organizational Social Media Policy

By Anna Mathieu, Marketing Communications Manager, Redfish Technology

 

Social media as a marketing tool for spreading a business’ name and mission has become invaluable in many industries. A company’s social media marketing strategy aims at building the company brand, recruiting new talent, fostering collaboration and communication, and driving innovation.

When considering a social media policy, a company must consider the opportunities and threats in terms of: a) employee work-related social media use, b) employee personal use of social media on-the-job, and c) employee personal use of social media outside of work. The use of social media by employees both at work and off work can have both positive and negative consequences, ones that should be thought through by each company in light of their marketing strategy, company mission, and other individual aspects. (more…)

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