Want a Job? 5 Steps to Personal Branding
By Dr. Ira S. Wolfe
No matter what the season or economic stimulus, the unemployed and underemployed worker is struggling to find work. That’s grim news for many people looking for work or a change in careers, especially those jobseekers pitching themselves to employers the same way 15 million other jobseekers are doing it.
Despite these ominous odds, employers are hiring. They are just much more diligent and particular about whom they put on their payroll. That means jobseekers must be equally diligent and resourceful. Therefore it is critical that a candidate present him- or herself in the best light possible, in as many ways as possible, to as many prospective employers as possible. In other words, if you want that next job, it’s time to brand yourself.
Brand yourself? What, exactly, does that mean? Isn’t branding the responsibility of marketing and public relations departments and ad agencies? If that is what you think, it’s time to change your tune…and brand. (more…)