Buzz buzz buzz – Social Recruiting is all the buzz.
But is it more than a fashion trend to catch your attention? Will it really help you to hire? What do you really need to know about social recruiting?
So what is social recruiting?
It’s called having a conversation -
Social recruiting has been around since before there was a term called social recruiting. It’s basic human nature to talk about opportunities to your friends and people you like. And there’s an obvious head start in terms of cultural fit if you are reaching like-minded people through your network, so yes, social recruiting is an important way to acquire new talent.
Sometimes offering an incentive -
But let’s face it, those conversations often take a back seat to discussions about life, the family, football, politics, the weekend plans. And so the referral bonus was invented to incentivize employees to be thinking about who they know who would be a good fit within the company, to have these conversations with the people they know, and to network with the goal of finding new hires.
A new opportunity –
Referrals are a good approach, but this still only brings in a small percent of the talent companies need. With the formidable business opportunities presented by the information superhighway, the next iteration of social recruiting was to take the referral program on the road. Internal and external recruiting professionals embraced social media and voila, the term “Social Recruiting” was born. (more…)