October 31, 2011

Want a Job? 5 Steps to Personal Branding

Want a Job? 5 Steps to Personal Branding

Dr. Ira S. Wolfe

Dr. Ira S. Wolfe

By Dr. Ira S. Wolfe

 

No matter what the season or economic stimulus, the unemployed and underemployed worker is struggling to find work. That’s grim news for many people looking for work or a change in careers, especially those jobseekers pitching themselves to employers the same way 15 million other jobseekers are doing it.

Despite these ominous odds, employers are hiring. They are just much more diligent and particular about whom they put on their payroll. That means jobseekers must be equally diligent and resourceful. Therefore it is critical that a candidate present him- or herself in the best light possible, in as many ways as possible, to as many prospective employers as possible. In other words, if you want that next job, it’s time to brand yourself.
Brand yourself? What, exactly, does that mean? Isn’t branding the responsibility of marketing and public relations departments and ad agencies? If that is what you think, it’s time to change your tune…and brand. (more…)

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August 22, 2011

Prioritizing Human Capital, By James Kim

Prioritizing Human Capital

By James Kim

Despite the importance of the small business employee in a company and the American economy in general, the study and a strategic awareness of human capital has been neglected in many business services. However human capital management (HCM) should be a priority for companies. 

Recruitment

  • Build a presence: Create a website that communicates company goals and ideals and always update your website’s content. The first place a prospective employee is going to look when applying is your website.  (more…)
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July 20, 2011

The Anatomy of a Job Description, and Other Pointers

The Anatomy of a Job Description, and Other Pointers

Ryan Thomson

Ryan Thomson

By Ryan Thomson,
Executive Recruiter,
Clean Tech Talent Division

What is the purpose of a job description? It is of course an administrative document. It does serve to establish a description of an employment work contract. But in terms of recruitment, it is a marketing tool that should attract the attention of the talent you are seeking. (more…)

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