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You Don’t Have to Be a Geek to Make it in Tech

You Don’t Have to Be a Geek to Make it in Tech

By Julie Steinberg,

The tech scene is red-hot and the proliferation of start-ups is attracting people with all sorts of skills. Is there room for those who don’t have an engineering or tech background, but still want to get in on the next Facebook?

Absolutely, say recruiters and industry professionals. Here’s the ultimate guide to the positions available at start-ups if your interests and skills go beyond coding.

Read Julie Steinberg’s article on Fins.

FINS is a digital publication from the Wall Street Journal focusing on Technology companies and careers.

Here are a few excerpts from Julie’s interview with our own Joanna Bradley, IT Sales & Marketing Recruitment Manager at Redfish Technology.


While you must know what your start-up actually does so you can woo clients, you don’t need to know the in-depth software component. Instead, you’ll need to be an aggressive salesperson, says Joanna Bradley, an IT sales and marketing recruitment manager at Hailey, Idaho-based recruitment firm Redfish Technology.



A start-up can be doing life-changing things but if no one knows about it, it will go nowhere. Enter the marketing people, who are responsible for public awareness about just how great your start-up is.

If you’re just graduating and want to go into marketing, you should have a degree in business, marketing, communications or public relations so you know the fundamentals, says Bradley of Redfish Technology. You’ll improve your chances substantially of getting a job if you get internships while in college.

You may also enjoy the FINS series of articles on the Art of the Start Up.