Personal Pronouns and Gender Identity Etiquette in the Workplace

By: Jon Piggins, Lead Recruiter at Redfish Technology


“binary” gender identity (“He”/“Her”) is a thing of the past and the proper use of “Personal Pronoun Identity” in the workplace has become a hot topic. Last month, Merriam-Webster announced the addition of the nonbinary use of “they”. A few weeks ago Virgin CEO Richard Branson released the following statementAt Virgin, we believe that everyone, regardless of sexual orientation or gender identity, should have the right to be who they are, wherever they are. It’s important to our people, their families, our business partners and customers.” and announced that all company employee’s signatures will include their preferred gender pronouns. Both New York and California have passed strict laws that prohibit misgendering in the workplace and outline consequences for employees who repeatedly violate the rules.


Most people are well intentioned, but misinformed when it comes to the proper use of Personal Pronouns. So how can we encourage their proper use & mitigate unintentionally disrespecting someone? The most helpful resource we’ve found here at Redfish Technology is


A summary from the MyPronouns site:


In English, whether we realize it or not, people frequently refer to us using pronouns when speaking about us. Often, when speaking of a singular human in the third person, these pronouns have a gender implied — such as “he” to refer to a man/boy or “she” to refer to a woman/girl. These associations are not always accurate or helpful.

Often, people make assumptions about the gender of another person based on the person’s appearance or name. These assumptions aren’t always correct, and the act of making an assumption (even if correct) sends a potentially harmful message — that people have to look a certain way to demonstrate the gender that they are or are not.

Using someone’s correct personal pronouns is a way to respect them and create an inclusive environment, just as using a person’s name can be a way to respect them. Just as it can be offensive or even harassing to make up a nickname for someone and call them that nickname against their will, it can be offensive or harassing to guess at someone’s pronouns and refer to them using those pronouns if that is not how that person wants to be known. Or, worse, actively choosing to ignore the pronouns someone has stated that they go by could imply the oppressive notion that intersex, transgender, nonbinary, and gender nonconforming people do not or should not exist.”


Additional resources can be found here:



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