Job Boards and Social Media May Replace Recruiters… By Greg Schreiner, Clean Tech Recruitment Manager

Filed under: Best Practices, Employer, Job Search, Recruiter / Recruiting, Social Media, Talent Acquisition

Greg Schreiner

Greg Schreiner

Job Boards and Social Media May Replace Recruiters…

By Greg Schreiner, Clean Tech Recruitment Manager


Many people believe that job boards are as useful as recruiters, and may even replace them. Companies post jobs on Monster and niche boards. Job seekers are using social media to target their next job. Anyone can post a job pitch on YouTube, the world’s second largest search engine. Networking is viral, right? So why work with a recruiter?

Ironically, using the internet and working with a recruiter are quite opposite methods of locating the talent you need. And yet both are useful of course.

Remember that expression about searching for a needle in a haystack? It refers to a difficult or impossible search for a particular object amongst a huge mountain of similar objects.

Recruiters are often enlisted for the more difficult or critical talent searches. Sometimes the company doesn’t have the dedicated resources to comb the pile of resumes that can result from a job posting or other talent outreach. Often if the hiring manager isn’t the one reading the resumes initially, and the right talent may be overlooked while the hiring manager is barraged by less qualified or less suitable potential candidates. Read more »

Building an Organizational Social Media Policy

Filed under: Best Practices, Employer, Human Resources / Capital, Social Media

Anna Mathieu

Anna Mathieu

Building an Organizational Social Media Policy

By Anna Mathieu, Marketing Communications Manager, Redfish Technology


Social media as a marketing tool for spreading a business’ name and mission has become invaluable in many industries. A company’s social media marketing strategy aims at building the company brand, recruiting new talent, fostering collaboration and communication, and driving innovation.

When considering a social media policy, a company must consider the opportunities and threats in terms of: a) employee work-related social media use, b) employee personal use of social media on-the-job, and c) employee personal use of social media outside of work. The use of social media by employees both at work and off work can have both positive and negative consequences, ones that should be thought through by each company in light of their marketing strategy, company mission, and other individual aspects. Read more »

Want a Job? 5 Steps to Personal Branding

Filed under: Candidate / Job Seeker, Job Search, Social Media

Want a Job? 5 Steps to Personal Branding

Dr. Ira S. Wolfe

Dr. Ira S. Wolfe

By Dr. Ira S. Wolfe


No matter what the season or economic stimulus, the unemployed and underemployed worker is struggling to find work. That’s grim news for many people looking for work or a change in careers, especially those jobseekers pitching themselves to employers the same way 15 million other jobseekers are doing it.

Despite these ominous odds, employers are hiring. They are just much more diligent and particular about whom they put on their payroll. That means jobseekers must be equally diligent and resourceful. Therefore it is critical that a candidate present him- or herself in the best light possible, in as many ways as possible, to as many prospective employers as possible. In other words, if you want that next job, it’s time to brand yourself.
Brand yourself? What, exactly, does that mean? Isn’t branding the responsibility of marketing and public relations departments and ad agencies? If that is what you think, it’s time to change your tune…and brand. Read more »

Market Yourself by Creating Your Image and Telling Your Story

Filed under: Candidate / Job Seeker, Career Building, Job Search, Social Media

Market Yourself by Creating Your Image and Telling Your Story

As you start circulating your resume around for companies to see, keep in mind almost 40 percent of employers now search social networks when screening applicants, writes Forbes. Another 34 percent said they passed on a candidate because of content they found on the social media sites. These stats say you need to create an image, and be in control of it. Otherwise, the image people find of you online may not be the one you want.

Decide What Image You Want to Portray

The three questions to understanding the image you want, according to the Daily Muse in Forbes, include:

  • How do you affect the people around you?
  • Who benefits from what you do?
  • What actions do you take to generate that benefit?

With a better understanding of these three areas of your image, or brand, you can construct a short statement that describes you, such as:

  • “The people I work with are motivated by my desire to create amazing logo graphics for my clients.”
  • “My peers respect my skills at resolving complicated logistics problems to keep my customers’ companies running smoothly.”
  • “My ability to clearly articulate clinical research results gets high marks from all of my supervisors.”

Getting Ready To Market Yourself

Now, you can take this vision of yourself and use it as a basis to develop your resume, create ideas for an online blog, or pen social media posts. Another step is to create a personal website, so you have a central place to which you can direct people who want to know more about you.

Your website need not be complex because the purpose is to inform people about who you are, not showcase your website design skills. To keep your website and information secure, consider hosting by Windows VPS at or a similarly stable platform. You have plenty of things to keep you busy, and you don’t need to worry about your website getting hacked.

Take It on the Road — Online

Social media is another step. Get yourself on  LinkedIn, Facebook, Twitter and Google +. These sites give you the ability to present yourself to the general public, which lets you practice delivering your story.

Next, you can get more specific in targeting your message. If you are a graphic artist, create circles in Google + to draw in other graphic artists to converse with. Fan pages in Facebook will do the same thing. To connect with the professional population, LinkedIn is the place to be. There, you can even create groups that focus on a particular topic, such as graphic design for small business.

The Huffington Post says to make sure your resume matches the social profile you put in place online. Recruiters and HR personnel may research you online, and having your information in sync makes it easier for them to identify you and validate your information.

Take Your Message Offline

Find local special interest groups to join. lists various groups around you that might be useful. Industry-specific groups will get you in touch with people connected to your own interests. One way to get in front of such a group is to physically get close to the group. Offer to speak at a meeting. Talk about a particular technique you learned that people may find helpful.

Again, if you are heading into a career of graphic design, demonstrate some new software you used in school to create corporate logos. Show off some of your work, and talk about your inspiration for each one. Offering to teach is a way to build up a reputation, and gain support from people you work with.

Adding these offline networking activities to your online social media projects builds a network of diverse resources into which you can tap for references and job recommendations. In this age of the solo-entrepreneur, you may even meet someone with whom you could start a business.