Why Should Employers Bother with Social Media?

Filed under: Best Practices, Employer, Hiring Strategies, Social Media

Company Social MediaWhy Should Employers Bother with Social Media?

 

By now your company probably has 3 or more social media accounts, and it has for some time. It is not always apparent why besides the fact that all your consultants and marketers said you should, and all your competitors do.

 

Metrics

Knowing what the right metrics are and how to measure success is another challenge. If Coca Cola has 91 million likes/followers on their Facebook/LinkedIn/Twitter page, and your competitor has 486: Which should be the benchmark for your company? And are views more important than click-throughs? According to AdAge, the correlation between that click and a conversion is virtually nonexistent. Ug, that’s no help! Read more »

Social Recruiting – What You Need To Know

Filed under: Best Practices, Hiring Strategies, Recruiter / Recruiting, Redfish Speaks, Social Media, Talent Acquisition

Social Recruiting – What You Need To KnowSocial Recruiting – What You Need To Know

Buzz buzz buzz – Social Recruiting is all the buzz.

But is it more than a fashion trend to catch your attention? Will it really help you to hire? What do you really need to know about social recruiting?

 

So what is social recruiting?

 

It’s called having a conversation –

 

Social recruiting has been around since before there was a term called social recruiting. It’s basic human nature to talk about opportunities to your friends and people you like. And there’s an obvious head start in terms of cultural fit if you are reaching like-minded people through your network, so yes, social recruiting is an important way to acquire new talent. Read more »