Recruiting Success Stories:
Featured Placement – April Chu
Marketing Manager, Product Development and Marketing – Games & Toys
The Vice President of Product Development and Marketing was referred to Redfish Technology by one of our bleeding edge software clients in the Bay area. In pursuit of a sharp and resourceful Marketing Manager, this board game and toy publisher enlisted Redfish for several searches. An established player with a focus on creating entertaining products that encourage social interaction, imagination, and learning, this company has won numerous toy awards from renowned industry experts such as the Toy Industry Association, Parent’s Choice, Family Fun Magazine, and Dr. Toy, to name just a few. The company’s focus for this role was overall brand development; the ideal candidate needed proven ability to design and execute marketing collateral, train internal sales forces on new products, develop marketing and retail merchandising strategies, define a media strategy, and manage budgets.
April Chu personifies successful brand and product marketing. Her rich experience in consumer packaged goods and MBA education in strategic marketing represent strong baselines out the gate. Her accomplishments in terms of growing social engagement, leading internal teams and external agencies to launch brand positioning and advertising campaigns, and driving incremental revenue were exemplary. April is talented at developing global and national programs, creating collateral, planning promotions, and business analytics. “What’s more, she has a personality that bubbles over with fun and laughter. She’s a joy to have on your team,” according to an indirect manager at the Clorox Company. Redfish was impressed with her motivation, achievements, and well-spoken, and identified immediately that April would be an excellent addition to the team.
“I had one of my best recruiter experiences with Leah at Redfish Technology. She was quick to follow-up, accessible, and provided insight and helpful tips to interview success. I would highly recommend her to any company looking to recruit or any prospective candidate.” – April Chu