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Recruiting Success Stories: Will Pearson, Commerce Operations Manager – Wine Application

Recruiting Success Stories

Featured Placement – Will PearsonWill Pearson

Commerce Operations Manager – Wine Application


The ‘Shazam for wine’ is the fastest growing and most downloaded wine application in the Apple App Store. 10 million wine drinkers worldwide use Vivino to scan labels and identify wines, rate and compare, and social dialogue about wine. When Vivino decided to enter a new market selling directly to consumers, the Chief Business Development Officer asked Redfish Technology to find a Commerce Operations Manager who was ambitious and would be able to run the US commerce business within 24 months. This was a critical hire offering great visibility within the company, and daily collaboration with the CBDO. The ideal candidate would be a true entrepreneur, with experience in fast-paced retail, and mad analytical and communication skills.


Will Pearson is an innovative business leader with a natural talent for creating strategic partnerships. His keen analytical mind and thoughtful ideas, along with his collaborative skills saw him promoted from Business Analyst, to Senior Business Analyst, up through Business Partnerships and Negotiations at Target. He has experience managing global accounts, solidifying key relationships with major brands, securing exclusive partnerships, optimizing profitability and growth in various retail sectors. Will has a Business degree from Indiana University with a focus in Entrepreneurship, International Business, and Spanish. The company recognized his blend of talents, and Will embraced this peak moment to join Vivino and take a leading role in building the eCommerce retail business of the company. We toast to you!


“Tory and her team at Redfish helped me make the transition from a large Fortune 50 company to a technology startup. Tory instructed me through the interview process, and didn’t miss a beat. I felt incredibly prepared and excited throughout the process, and was confident Tory would find me a great fit. When the opportunity at Vivino presented itself, Tory was all over it, seeing the natural fit between my skillset and what Vivino desired, and quickly getting me interviews and ultimately, an offer.  Without Tory, I would not have been so fortunate in landing with such a great company. Cheers to her and Redfish!” –  Will Pearson